Boston College

Think Pink” was the theme of Breast Cancer Awareness Night in Conte Forum on February 18, when the women’s basketball team took the floor against Georgia Tech. In recent years the pink ribbon has become a sign of support for victims of breast cancer, the most common and deadly cancer among women worldwide. The “Think Pink” initiative is a global program, begun in 2007 by the Women’s Basketball Coaches Association, “to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.” More than 900 schools in the U.S. are participating this year. The University’s athletic department sent invitations to attend the Georgia Tech game, along with information about the fight against breast cancer, to area high schools and middle schools. Pink pom-poms were distributed at the door, and the team wore pink warm-up suits before the game. Fans who came wearing pink were admitted free. Some 4,200 turned out—this year’s record attendance for women’s basketball—to take part in the event and watch the Eagles defeat Georgia Tech by a score of 62-53.